This is the place where NOT selling your soul is good for business
The Naked Marketer is born from PASSION and PURPOSE and fuelled by INTEGRITY. The Naked Marketer uses their EMPATHIC abilities to deeply understand and share the feelings of their target audience in a way that allows them to identify needs, solve problems and create humanizing experiences. All while building the value of their brand and making the ART THEY LOVE.
Naked Marketing doesn’t begin with what you’re selling, who you’re selling it to or how much you sell it for (although these are all important) it starts with one question.
What’s the art you want to make and the message you want to leave the world with after you’re gone?
When your art connects to this answer, when you build a business that starts from this purpose - and when you plan your marketing based on this as your guiding light then the rest starts to fall into place in a way that no longer feels inauthentic, sleazy or uncomfortable.
Of course - it’s not quite as simple as this and only this - but we promise you if you get this one step right, the following steps become much easier to manage.
Naked Marketing begins with passion and purpose.
Becoming a Naked Marketer is about a way of thinking and being FIRST, and a way of doing and fixing, SECOND.
The Naked Marketer is fuelled by integrity.
What many artist’s don’t realize is that the exact same thing that makes their art powerful can make their marketing powerful as well; their ability to tell the truth.
Telling the truth in selling, or being authentic, starts with integrity.
The reason most artists believe selling sucks is because they’ve only experienced selling as a manipulative, deceptive process. They believe this is the only way to make money. The Naked Marketer understands no manipulation is necessary when they are operating from integrity.
The Naked Marketer uses their EMPATHIC abilities to identify needs, solve problems and create humanizing experiences.
The Naked Marketer never manipulates or pressures their target audience but instead, engages compassionately with their community and invites them honestly and passionately to interact with their brand.
This interaction leaves the target client enriched and elevated. It may be achieved through purchasing a product, becoming part of an experience, receiving education, or engaging in story sharing, among other things.